Our technology allows us to better understand our audience and serve targeted ads.
For this purpose, this area is equipped with Advertima technology.
Customer
The world is moving ever more quickly. Customers like you have high standards and companies have to continually develop in order not to lose favor with their customers.
Relevance
86 % of all the information and content you are exposed to in your daily life is not relevant to you personally. Companies use Advertima’s technology to improve this.
Privacy
You, in turn, are concerned about your privacy and wish to remain unidentified. You are well within your rights here, and we want to take care of it. Our technology respects your privacy and conforms to current legislation.
Solution
As a GDPR compliant provider, Advertima has therefore developed a solution that combines both needs. It enables companies to find out more about their consumer groups without infringing on your personal rights.
Advertima’s principles
for data processing
Our technology is governed by the strictest data protection laws in the world.
The technology has been developed and implemented within the framework of legal principles (Switzerland and EU).
Furthermore, we are committed to abiding by the following four principles, which guarantee a sustainable and secure application of the technology.
Transparency
We are committed to full transparency. This principle ensures that everyone can find out how our technology works.
Self-limitation
Advertima does not collect any personal data and only processes the minimum of anonymized data. The anonymized data can only be analyzed in aggregated form. This means that unintentional identification of a person is technically simply impossible.
Data security
This principle guarantees the security of our systems. Advertima’s technology uses the highest level of encryption. Combined with the architecture of our technology, this protects our systems from unauthorized external access.
Data separation
Advertima’s technology separates data in the system and defines clear processes that follow data protection regulations.
FAQ
How can we help you?
Are you able to identify individuals with this solution?
Our technology works in compliance with European data protection legislation. Our visual sensors cannot be used to identify individuals; therefore, it is impossible to collect personal consumer data.
What kind of anonymized metadata does the installation gather?
The following characteristics are identified by the system:
– Gender (male, female)
– Age
– Total time spent looking at specific content
– Total attention span
– Position and distance from installation point
– Routes taken
The demographic metadata gathered is stored for analysis purposes, which is ultimately the aim of the data collection. From the stored metadata it is technically impossible to draw conclusions about the original individual or reconstruct an image.
Are people filmed by the installation?
Advertima’s technology uses 3D stereoscopes as optical sensors only. They are not used as cameras to film and store video footage. Optical information is processed in real time and demographic metadata (estimated age and gender) as well as information on an individual’s head and body posture are fully anonymized and extracted in real time. The optical sensor is not used to create image data. People are not filmed by the installation. Our technology works at every level according to European data protection laws.
Are you able to link the collected data to a consumer’s loyalty or credit card?
Our technology is not able to identify an individual; therefore, it is not possible to link the collected data to someone’s loyalty and credit card.
Are the recordings stored?
The Advertima system does not store any image or video recordings. Our technology immediately deletes the visual information after extracting the anonymized data within 70 milliseconds.
Are the installations operated with Advertima’s technology compliant with data protection legislation?
Advertima technology is compliant with European data protection legislation. In Europe, information about the use and purpose of Advertima’s technology is mandatory at the point of installation.
Can the technology be used for criminal prosecution?
The Advertima solution is not designed for the identification of individuals – the architecture of the solution means that Advertima is not able to use it for such purposes.
Links
for further information on data processing
