We are pleased that our smart screens are being used at Spar and TopCC. With our technology, we show that data protection and market research are not mutually exclusive. We are proud that Spar and TopCC have chosen our technology because privacy is paramount.
Optical 3D sensors are used in the Spar and TopCC branches to estimate the age and gender of customers and collect information on behavior in the area of smart screens. This exclusively optical information is processed and completely anonymized within 10 milliseconds and without an Internet connection. The sensors are not used as cameras for filming and storing video material. Our technology works exclusively with anonymized metadata. Spar and TopCC use this metadata to better understand their customers.
With our technology, customers cannot be identified and therefore cannot be tracked or recognized. As a result, it is also not possible to link it to credit cards and customer cards or to the existing video surveillance system against shoplifting. With our technology, we do without a lot of things that would be technically and legally possible. Our technology works on the principle of data economy at every level.
Regardless of this, we create transparency. The individual sensors for our technologies in the Spar and TopCC branches are clearly visible. For interested customers, we explain our technology in the branches with concise information texts. For more detailed information, we refer to our website at https://advertima.com//dataprivacy using the QR code and web link. On this website you can find answers to frequently asked questions. A direct contact person is available for further questions.
Unfortunately, anonymization, data economy and transparency do not prevent articles from appearing in the media about our technology, which persistently make false assumptions. In response to inquiries from the media, we explain our technology transparently and completely. Nevertheless, there are journalists who hold on to their preconceived theses against their better judgment. We reject such thesis journalism, for example through the consumer magazine K-Tipp. Such journalism is not fair and misleads the audience with false statements.
We are happy to answer questions about our technology and, if you are interested, also present you:
Dr. Wolf-Christian Eickhoff
Chief Customer Officer
wolf-christian.eickhoff@advertima.com
