Retail Banking

Engage with relevant information and interactive
formats to differentiate your brand. Develop
new branch concepts with data.

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Branch Marketing Optimization

Target Playouts of Digital Signage
Increase the Personal Relevance of Offers and Information


Advertima understands in real-time which target group is in front of a screen and plays the most relevant content. Performance data in engagement funnels helps marketers to improve their messaging.

Better Customer Experience


  • Information and Offers Have More Relevance

Added Value


  • Marketing Budgets for Digital Signage Gain Impact
  • Marketing Workflows Are Data-driven Like Online
  • The Data Improves the Quality of Data of Other Channels
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Branch Concept Optimization

Optimize the Branch Experience
Validate New Concepts by Knowing How Customers Behave


At the branch front, Advertima understands the potential reach of viewers for digital signage screens and window displays. In the branch, Advertima tracks the attention to touchpoints, the dwell-time in resting areas and the engagement with marketing offers.

Better Customer Experience


  • In-branch Activities and Touchpoints Are More Attractive
  • Messages, Offers, and Wayfinding Are More Relevant
  • Customers Access Relevant Products Areas Easier
  • Customer Experiences Transition Better Between Channels

Added Value


  • Data Validates Hypotheses About Behaviors
  • Creation of Omnichannel Journeys with Omnichannel Data
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Branch Marketing Optimization

Tell Episodic Stories on Digital Signage
Increase the Impact of Branding and Communication


Advertima retargeting tells bite-sized stories on digital screens while attention-based playouts ensure that customers are ready to listen. Advertima observes directly which provides fine-grained attention data that goes beyond plain view-through-rates.

Better Customer Experience


  • Reactive Screens Provide Novelty and Surprise
  • Communication Has More Emotional Impact

Added Value


  • Brand Differentiation From Competitors Becomes Stronger
  • Online Video Stories Extend Better To Digital Signage
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Learn how you apply Advertima to address your business challenges

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