Shopping Centers

Boost audience growth and transform your
visit experience. Become a preferred
destination and increase your sales.

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Center Performance Optimization

Optimize Marketing Activities in the Center
Validate the Performance of Events and At-the-Floor Promotions


Advertima helps to understand the attractiveness with visitor volumes and dwell-times for each visitor segment. The people flows from and to the activity show the impact on visit journeys. Attention metrics identify the best calls to action and placements for promotional items.

Better Customer Experience


  • More Attractive Activities, and Touchpoints in the Center
  • A Better Placement Makes Them Easier to Find and Access

Added Value


  • Everybody Is Considered, Not Just Active Participants
  • The Data Helps to Grow the Impact of Marketing Budgets
  • Knowing Crowd Size and Distribution Improves Planning
Learn how to look at your activities
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Tenant Mix Optimization

Drive Visitors to Selected Stores or Cold Areas
Increase your Direct Revenues or Indirect Sales Volume


Advertima engages with visitors by segment and sends them to selected areas and partner stores. Attention metrics demonstrate visitor engagement with content. Conversion funnels show how many appear at the promoted location.

Better Customer Experience


  • Visitors Break Routine and Discover New Places

Added Value


  • Partner Stores and Target Areas Gain More Footfall
  • Footfall Generation Becomes A New Item For Tenant Deals
  • Marketing Has a New Tool To Break Routine Behavior
Learn how to close journey bottlenecks
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Value Creation with Screens

Target Playouts of Digital Signage
Increase the Impact of Digital Signage with Smart Targeting


Advertima understands in real-time which target group is in front of a screen and plays the most relevant content. Performance data in engagement funnels helps marketers to improve their messaging.

Better Customer Experience


  • Less Visual Noise by Playouts That Do Not Fit the Viewer
  • Information and Offers Have More Relevance

Added Value


  • Marketing Budgets for Digital Signage Gain Impact
  • Performance Data Increases the Value of Playouts in Deals
  • Marketing Workflows Are Data-driven Like Online
Learn More About Effectiveness Gains
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Learn how you apply Advertima to address your business challenges

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