Detection of Real-World-Happenings
The magic of Advertima starts with the detection of real-world-happenings. Due to several detection-devices, use of machine learning and computer vision technology, the Advertima Engine is able to detect people's age, gender, mood, motion behaviour and even fashion style. Connected to the web, the system includes: external databases like real time weather and trend-data to catch surroundings, even more efficiently. In a nutshell: we teach the computer to see, hear and understand all beings and happenings in the environment.
Reaction through Personalized Output
With knowledge about current real-world-happenings, the Advertima Engine decides how to react to the environment. Connected output devices like LED-screens, speakers and light systems are used to create personalised and unique experiences. Reactive content not only targets the audience but also adapts to behaviour and actions. Reactivity means - the interaction starts from the system and not from the person at the point of installation. This is a fundamental game changer and shifts the way we interact with computers.
Artificial Intelligence improves Experiences
Advertima offers multifarious interaction-possibilities by enabling each visitor to interact with our installations by using a smartphone, touching the screen, using gestures or simply talking to it. The Advertima Engine is an artificial intelligence, which takes human actions into account, analyses them in real-time and learns with every further interaction.